JOSHUA STEADMAN
My father’s Nikkormat and a 28mm lens captured my childhood. They showed me from an early age that images can contain so much.
So much joy. So much pain. So much dignity. Love. Humor. LIFE. A chemical reaction changing time into substance. Quantifying, interpreting and, above all, communicating. In my work as a commercial and editorial photographer and director, I try to bring that same transformative energy, whether it’s a doc on an Israeli athlete and his Olympic dreams, a spot advertising a new Krispy Kreme doughnut, or a photograph capturing the artistry of a confectioner who uses a makeup brush to apply the final, delicate dusting on an award-winning strawberry anise ganache.
As the son of a newspaperman and a teacher, I inherited a love of learning and telling stories. I think both are used in equal measure to do what I do.
